La collab urbana di FREITAG ed Études Studio La messenger bag F41 HAWAII FIVE-0 tra funzionalità e design
Two names that have become symbols of urban creativity, FREITAG from Zurich and Études Studio from Paris, have joined forces for a collaboration that reinterprets a classic of upcycling: the F41 HAWAII FIVE-0 messenger bag. The result is a limited edition capsule that merges FREITAG’s functional and sustainable approach with the distinctive visual language of Études, long rooted in art and metropolitan culture. At the heart of the project is the F41, one of FREITAG’s most iconic models, made as always from used truck tarpaulins, washed and trimmed at the brand’s Zurich headquarters. But in this version—renamed F41-E—the color palette focuses on shades of blue, a recurring hue in Études collections. Each bag is a unique piece, visually marked by signs of wear from its previous life and screen-printed with the brand’s signature stars. A detail that emphasizes the fusion between graphic aesthetics and functionality.
"This collaboration is inspired by the urban spirit of those who live the city with a FREITAG bag on their shoulder every day," said Aurélien Arbet, co-founder and creative director of Études Studio. A vision also shared by the FREITAG team, which carefully selected the tarps and entrusted the manual screen printing to a specialized lab in Zurich. The bag is finished with a co-branded label that merges FREITAG’s black logo with Études’ signature “É”. A subtle graphic intervention that synthesizes the visual identities of the two brands, both known for their ability to engage creative, transnational audiences across fashion, art, and design. Founded in 2012, Études Studio built its reputation on a broad cultural vision that also includes publishing and artistic collaborations. An approach that echoes FREITAG’s early days in 1993, when the brand was born from the idea of two Swiss graphic designers. Today, more than thirty years after the first bag made from repurposed materials, the Zurich-based brand remains a reference point in quality upcycling.